Target Dry
Belfast based Target Dry fly the flag as the only outdoor brand from Northern Ireland and for more than 20 years now has been supplying an extensive range of waterproof clothing. The ranges are intended to appeal to a diverse range of outdoor lovers including hikers, campers, equestrians, golfers, travellers and expeditionists.
Target Dry’s signature apparel item is the Mac in a Sac – a highly lightweight waterproof, windproof, breathable jacket, weighing only 300g which packs into a small carry pocket.
Besides this iconic product, Target Dry, whose emphasis is to combine quality and value for money, also supply a vast range of men’s, women’s and children’s outdoor clothing. With a close eye on current trends and customer feedback and needs, Target Dry consistently launch new product ranges which combine the efforts of contemporary designers and new technological fabric developments to produce functional, comfortable apparel which will keep you dry.
Through research and development and the drive to maximise the potential of existing fabrics, Target Dry have introduced certain innovative new products such as the Cocona technology hiking sock. A derivative of coconut husk is combined with the warmth and softness of Merino wool to produce a fabric which has the high level of comfort associated with Merino while offering breathability properties of between 50-250% more than that given by other traditionally blended materials.
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